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Author: Jeff Baker

Jeff Baker is a revenue strategist with over three decades of experience working with small and mid-sized businesses, particularly publishers and audience driven organizations. He is the founder of Boom Communications Group and Working Napkin. Jeff’s work is grounded in a simple belief, small and mid-size businesses must stop commodity thinking and turn audience access into sustainable customer value.
October 19, 2022October 19, 2022Business Challenges

Small Business Leadership: How Business Owners Can Be Effective Leaders

Small Business Leadership: How Owners can be Effective Leaders Small business owners play a vital role in the success of their companies. […]

October 12, 2022October 12, 2022Business Challenges

How to Set a Marketing Budget for Small Business

How to Set a Marketing Budget for Small Business Marketing is critical for the overall success of any business. To effectively reach […]

October 5, 2022October 5, 2022Sales Pipeline

Is a Sales Funnel Necessary for Your Service Business?

Is a Sales Funnel Necessary for Your Service Business?  Are sales funnels necessary for service businesses? This may seem like a silly […]

October 5, 2022October 5, 2022Business Challenges

How to Create and Optimize Your Google Business Profile

How to Create and Optimize Your Google Business Profile Google has made it incredibly easy for you to create a business profile […]

September 21, 2022September 21, 2022Revenue Generation

5 Ways to Increase Foot Traffic in a Small Business

5 Marketing Ways to Increase Foot Traffic in a Small Business Increasing foot traffic is a challenge that most businesses face. While […]

September 8, 2022September 21, 2022Business Challenges

3 Best Invoice Apps for Smooth Cash Flow

3 Best Invoice Apps to Keep Your Cash Flow Smooth Every newspaper printing and magazine printing business has the same goals: to […]

August 31, 2022August 31, 2022Customer Success

5 Ways to Improve Business Credibility

5 Effective Ways to Improve Your Business Credibility Even the best-planned marketing strategy will fail if your audience doesn’t trust your brand. […]

August 24, 2022August 24, 2022Business Challenges

Getting Started with SEO

The 1-2-3 Guide to Getting Started with SEO Online shoppers face countless solutions to their problems. Stand out in a crowded marketplace […]

August 18, 2022August 18, 2022Business Challenges

What to Know When Selling Your Business

Thinking of Selling Your Business? Here’s What You Need to Know Owning a business takes time, resources, and knowledge. Unsurprisingly, selling your […]

August 10, 2022August 10, 2022Revenue Generation

5 Killer Landing Page Tips for Pretty Much Any Product

5 Killer Landing Page Tips for Pretty Much Any Product An effective landing page will increase advertising revenue, grow page count, and […]

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