How to Increase Sales for Small Business: 5 Tips Sales growth is crucial for any business that wants to succeed. That’s why it’s important to learn how to increase sales for small business. The concept seems obvious. To grow as a company, you need to grow in revenue, and that means more sales. You could […]
Is a Sales Funnel Necessary for Your Service Business? Are sales funnels necessary for service businesses? This may seem like a silly question, but if you’re struggling to generate leads and sales for your service business, then it’s a question you should consider. Sales funnels for service businesses can be a bit different than other […]
Media Placement: Show Your Ads Where People Are Looking When you invest in paid media placement, you want to ensure your investment pays off through a high return. However, finding the right place to display your sponsored content isn’t easy in a market with dozens of advertising channels and challenges like ad blockers. Which channel […]
What Is TTL Marketing and What Can it Do for You? In the business world, the primary mission is always to get in front of your target customer and generate conversions. But when you’re up against so much competition, that’s often easier said than done. That’s why you need to find ways to stand out […]
What Is TTL Marketing and What Can it Do for You? In the business world, the primary mission is always to get in front of your target customer and generate conversions. But when you’re up against so much competition, that’s often easier said than done. That’s why you need to find ways to stand out […]
The healthcare industry is in a state of constant evolution. Staying one step ahead of the competition is no easy task, especially when competing against large hospital networks with seemingly bottomless ad budgets. However, patients are more interested in taking control of their healthcare, creating new opportunities for local healthcare marketing. This comprehensive guide will […]
For marketers looking to reach a niche target audience, you may be wondering if above the line (ATL) or below the line (BTL) marketing is better for your budget. While it ultimately depends on your business goals, it’s essential to have a holistic approach that follows your customer’s journey from the awareness, consideration, and purchase […]
Do you have issues reaching lower funnel lead opportunities? While the core of your marketing mission is to deliver personalized and relevant campaigns to your audience, knowing when a lead will convert is a common issue. With Google’s feature for search engines enabling you to reach in-market shopper audiences, you can get closer to that […]
Hearing “no, I’m not interested” is all too common in the sales industry. The average conversion rate of leads to customers is between 2%-10%, depending on your industry. That means for every ten people you contact, hoping to close sales, only one will make a purchase. Because of this statistic, over 67% of sales reps end up missing their […]
Did you know that around 96% of website visitors are not prepared to buy? However, they may be willing to keep your brand in mind by giving you their contact information in exchange for something valuable. Queue lead generation and qualification. If your publication struggles with generating and qualifying leads, you are not alone. But […]