Meta Description: Want to build your business’s revenue? Advertise on social media following this ultimate guide to the most popular social media apps and their ad features. Social media is a powerful tool that has completely transformed online interactions. People today use social media for creating connections, messaging friends, sharing information, shopping, gathering news, and […]
Ad sales prospecting is the process of narrowing down a list of leads to determine which ones you can turn into paying customers. Selling media advertising can be challenging, but if you do your prospecting correctly, you’ll convert a higher percentage of leads and bring in more business. Key Takeaways Prospecting is the process of […]
Why should a customer buy from you instead of a competitor? What makes your product or service better or different from that offered by other companies? You have to find a way to differentiate what you sell from similar products offered by competitors. This is called product differentiation, which is communicated by creating a unique […]
To be successful in business, you have to understand your customers’ needs and effectively meet those needs. Doing this requires that you think like your customers, learn what they do and why, and then identify what they truly need to improve what they do through your products or services. Only then can you align your […]
Owning your own business has its pros and cons. On the plus side, you’re your own boss and you can work when and how you want. On the flip side, you’re responsible for paying a variety of small business taxes. That said, there are several things you can do to minimize your business’ tax load. […]
Identifying and hiring the smartest media salespeople can be crucial to growing any business. However, finding those employees is often easier said than done. In today’s ultra-competitive media sales market, sales managers might miss important quotas by hiring underwhelming talent. If your media sales department is experiencing quality hiring challenges, you are not alone. Many […]
Is one of your most challenging hurdles attracting enough of the right advertiser clients to your publication? Real customers have problems they want to solve. If you want to be the best in your business, you must learn how to solve specific, urgent problems people have – and do it better than the competition. Why […]
Creativity fuels innovation. One is a thought process, the other an action. To continue thriving in your business today and into the future, you need both. Creativity scores second among the most in-demand skills for companies. But, according to LinkedIn, it’s “the single-most-important skill in the world for all business professionals today to master.” A […]