5 Killer Landing Page Tips for Pretty Much Any Product
An effective landing page will increase advertising revenue, grow page count, and grow distribution. You can achieve all this by following the right landing page tips.
The average conversion rate for a landing page is 9.7%, or that for every 1,000 people who visit a single landing page, an average of 97 people convert to your product or service. Companies get seven times more leads when they have 31 to 40 landing pages than ones with only one to five, meaning the more landing pages you have, the better.
A killer landing page is a must for any company. Learn what a landing page is, how it differs from a regular webpage, and five tips to help you create the best landing page for your brand.
Key Takeaways:
- A landing page is where you direct traffic to receive a visitor’s contact information in return for a company’s offer or to convert them to your product.
- A landing page differs from a normal webpage in that its single purpose is to convert, has a single focus that requires little to no distractions, and is customizable according to the visitor.
- You can optimize your landing page through minimization, testimonials, a mobile-friendly interface, a clean and organized layout, and engaging copy.
What Is a Landing Page?
A landing page is a page where you send traffic to collect their contact information. This will usually include details such as their name, email address, and job title, usually through a form on the landing page.
The purpose of a landing page is to generate leads and convert visitors. This page has a specific goal, which may be for them to buy something or to sign up for your service. A successful landing page will have a funnel that leads to this page so that you will convert more people.
The following video talks more about what a landing page is and offers a few tips on how to create a stellar one.
A landing page differs from a normal homepage in various aspects. These include:
- Purpose: The main purpose of a landing page is to get more leads and conversions, whereas a homepage supplies a company’s general information and the first impression to the visitor.
- Focus: A good landing page will have a single focus to get the visitor to do something. A home page has a broader emphasis and typically contains multiple links and call-to-action buttons.
- Customization: Landing page traffic usually comes from multiple sources, so a landing page is customizable depending on how the visitor came to find the page. Customers could come through an email, social media, or an ad. These customizations also mean their targets are much more specific.
5 Killer Landing Page Tips for Your Product
A killer landing page will not only be able to capture the attention of visitors but also successfully convert them to customers and increase your revenue.
Here are five tips you can implement to create an effective landing page and increase your conversion rate:
1. Less Is More
As mentioned above, a landing page has a single purpose and focus, which means minimization is key. A cluttered page can be distracting and overwhelming. You will have a more successful landing page and a higher conversion rate if it is simple and uncluttered.
An effective landing page will incorporate only the key elements and contain no pop-ups, which can be distracting, and visitors find off-putting.
2. Show That You Are Trustworthy
One of the vital elements to include on a landing page is testimonials. Customer reviews and ratings are a great way to show you are a trustworthy newspaper or magazine printing brand. Including testimonials on your landing page can increase your conversion rate by 5%, and 37% of the top landing pages use them.
You can encourage positive feedback from customers by simply asking, offering an incentive, targeting satisfied customers, and much more.
3. Be Mobile Friendly
Your landing page needs to be mobile-friendly to achieve a higher conversion rate. Nearly 92% of people in the world, or 7.26 billion people, have mobile phones today. More than 9 out of 10 people have a mobile friend, yet only 50% of marketers have optimized their landing pages for mobile.
Ensure your landing pages are mobile-friendly, so more viewers can successfully access them. Your sales pipeline will thank you as your conversion rate grows.
4. Perfect Your Layout
The layout of your landing page also plays a significant part in your conversion rate. You will want your page to be clean and organized. This will make it easier for your page to drive conversions. Your page should be visually appealing and easy to navigate.
If your page includes one, you will also want your form to be simple and organized. You do not want to overwhelm your viewers with too many forms. Stick to the essentials. Remember, when it comes to a landing page, less is better.
5. Write Engaging Copy
Okay, your landing page has minimal information and distractions. You have good testimonials, the layout is good, and your page is accessible on mobile phones. You have their attention, but now you have to keep it. You have to convert them.
What you write is just as important as how your landing page looks. You want to write a copy that engages your viewers while also selling them on the focus of your landing page. If you want them to fill out a form, you need to write a copy that entices them.
You can write good copy by:
- Keeping it simple
- Writing an engaging headline
- Writing like a human, not a robot
- Including a stellar call-to-action
- Incorporating keywords into your text
Optimize Your Landing Page with BOOM Communications
BOOM Communications Group can help your newspaper or magazine printing business thrive with new ideas that show real results.
Contact us today if you would like to learn more about how you can optimize your landing page and boost growth for your business.