5 Websites for Advertising that Provide Great ROI
Online advertising is an effective and significant element of any successful digital marketing strategy. It’s important to identify top websites for advertising […]
Author: Jeff Baker
Jeff Baker is a revenue strategist with over three decades of experience working with small and mid-sized businesses, particularly publishers and audience driven organizations. He is the founder of Boom Communications Group and Working Napkin. Jeff’s work is grounded in a simple belief, small and mid-size businesses must stop commodity thinking and turn audience access into sustainable customer value.
5 Types of Product Differentiation You Can Test (With Examples)
Why do some customers choose Coca-Cola over Pepsi? What makes people want to purchase a magazine from Books-A-Million over Barnes & Nobles? […]
4 Low-Cost Ways to Increase Brand Awareness for SMBs
4 Low-Cost Ways to Increase Brand Awareness for SMBs No matter how good your business is, without generating brand awareness, you’re simply […]
How to Sell Slow-Moving Merchandise
How to Sell Slow-Moving Merchandise If you operate a small or medium-sized business that sells physical products, there’s one common challenge that […]
Everything You Need to Know About Experiential Marketing
Consumer needs, demands, and expectations are constantly evolving. To attract new customers and stand apart from the competition, today’s marketers have to […]
The Complete Guide to Post-Pandemic Event Planning
Events are a prime opportunity to promote your business and services, learn about the latest industry trends, and connect with peers to […]
Do Google Ads for Small Business Really Work?
Digital marketing allows small businesses to connect with their consumers on multiple levels and develop lasting relationships for sustainable growth. Every digital […]
5 Effective Local Advertising Ideas for Small Businesses
Local advertising ideas are powerful ways for small businesses to optimize ad delivery. You can reach a highly targeted audience in a […]
How to Create and Implement a Customer Loyalty Program
While every advertisers’ business aims to grow distribution and increase advertising revenue, they often overlook an effective way to develop and sustain […]
How to Manage Cash Flow: The Biggest Business Challenge Ever
While many factors contribute to your business’s success, in the end, success depends on how well your business performs financially. Knowing how […]