Online advertising is an effective and significant element of any successful digital marketing strategy. It’s important to identify top websites for advertising that yield good ROI to ensure you’re getting the most from your advertising dollars With increasing internet penetration rates and continual growth in popularity of online platforms, digital advertising has become one of […]
Why do some customers choose Coca-Cola over Pepsi? What makes people want to purchase a magazine from Books-A-Million over Barnes & Nobles? Competing brands are always trying to find new and unique ways to make them stand out from their competition. With an increasing number of marketing channels available, you have more opportunities for promoting […]
4 Low-Cost Ways to Increase Brand Awareness for SMBs No matter how good your business is, without generating brand awareness, you’re simply going to be invisible. And instead, your potential customers are going to overlook you, going straight for your competitors. However, it can be challenging for small and mid-sized businesses (SMBs) to get noticed […]
How to Sell Slow-Moving Merchandise If you operate a small or medium-sized business that sells physical products, there’s one common challenge that you’ve probably encountered far too often. And that problem is figuring out how to sell slow-moving merchandise. It can be frustrating to see a certain product sitting on the shelf, left untouched and […]
Consumer needs, demands, and expectations are constantly evolving. To attract new customers and stand apart from the competition, today’s marketers have to think outside the box. Experiential marketing is an effective way to connect with users and build brand recognition. Although traditional and digital marketing strategies can be highly effective, there is something impactful about […]
Events are a prime opportunity to promote your business and services, learn about the latest industry trends, and connect with peers to grow and socialize. Post-pandemic event planning involves new challenges as people begin to return to in-person events after Covid. Between stay-at-home mandates and social distancing concerns, the event industry lost more than $30 […]
Digital marketing allows small businesses to connect with their consumers on multiple levels and develop lasting relationships for sustainable growth. Every digital marketing strategy should include Google Ads for small business. Google is the leading search engine for today’s online shoppers. Google currently owns 92% of the global search market share. When people look for […]
Local advertising ideas are powerful ways for small businesses to optimize ad delivery. You can reach a highly targeted audience in a specific geographic location to attract foot traffic and build deeper relationships with customers and other local businesses. Every day, Google fields more than 3.5 billion online searches, 46% of which are for local […]
While every advertisers’ business aims to grow distribution and increase advertising revenue, they often overlook an effective way to develop and sustain market share. A customer loyalty program can provide unique ideas to grow small newspaper revenue by retaining current customers and attracting new ones. Customer loyalty is a significant factor in a business’s overall […]
While many factors contribute to your business’s success, in the end, success depends on how well your business performs financially. Knowing how to manage your cash flow will ensure you get more money into your business than you are spending. Then, your business can grow instead of stagnating or— even worse— go bankrupt. We explore […]