4 Low-Cost Ways to Increase Brand Awareness for SMBs
No matter how good your business is, without generating brand awareness, you’re simply going to be invisible. And instead, your potential customers are going to overlook you, going straight for your competitors. However, it can be challenging for small and mid-sized businesses (SMBs) to get noticed in crowded markets, and they don’t often have the budget to spend on traditional marketing. Luckily, there are some low-cost ways to increase brand awareness for SMBs.
Learn why it’s so important to be proactive about generating more awareness for your business. Plus, there are four tactics you can implement that will allow you to boost exposure with ease.
Key Takeaways:
- Brand awareness is about introducing more people to your business and its offerings, so you can attract more customers and ultimately build a loyal following.
- Consistently publishing content is a great way to generate brand awareness without having to break the bank since it can attract organic traffic.
- The more you put your business out there, the better results you’ll see, so be persistent.
Why You Need to Generate More Brand Awareness
People need to know who you are to buy from you. If they don’t know you exist, they can’t make a purchase. It’s really that simple. So, if you want to expand your reach and grow your business at a faster rate, generating more brand awareness needs to be a top priority. It also needs to be a line item in your budget each year.
Here are a few reasons why it’s smart to increase brand awareness for SMBs:
- You’ll Reach Your Target Audience: The more you put your business out into the world, the better chance you stand at reaching your target audience and growing your online community.
- It’ll Increase Trust: A potential customer needs to know, like, and trust you before making a purchase. Through your content, you can build trust and nurture relationships with your audience.
- Sales Will Rise Over Time: Ultimately, you’ll see sales skyrocket when you’re proactive about increasing brand awareness because more people will be familiar with your business and its offerings.
4 Low-Cost Ways to Increase Brand Awareness for SMBs
Luckily, you don’t need to break the bank if you want to gain brand exposure. There are plenty of free or low-cost tactics that will help you generate traffic, engagement, and sales. Here are four ideas to use:
1. Get Serious About Content Creation
Running Google Ads can be a great way to increase brand awareness for SMBs. However, it’s not the only option if you want people to notice your business while conducting their Google searches. By consistently publishing high-quality, optimized content, you can potentially rank at the top of Google and generate tons of organic traffic for your website. This is even better when you publish evergreen content that’s always relevant because it’ll bring in traffic for months (even years) to come.
The other great thing that happens when you get serious about content creation is that you’re able to stand out from your competition. People will take notice of the content you’re publishing. Plus, it’s a powerful way to add value to those in your target audience. It even showcases your expertise and positions you as an authority in your field. That’s going to set you up for long-term success.
2. Build a Strong Social Media Presence
The great thing about social media is that it’s completely free to start an account on any platform you desire. You don’t have to put any money into building a social media presence. It’s more about putting in the time and effort to create shareable social media content and grow your audience. Over time, you’ll get your business out into the world and attract plenty of new people your way.
However, it’s not enough to just post fresh content regularly. Social media is meant to be social. If you want to truly make the most of these platforms, take time to engage with other creators. Visit some of your favorite accounts and leave comments on their posts. It’s always appreciated when someone goes the extra mile to comment instead of just “liking” what you’ve shared, so return the favor. Also, don’t be afraid to experiment with your social media strategy and try new content formats to see what resonates.
3. Run an Influencer Marketing Campaign
Another great way to increase brand awareness for SMBs is to make the most of partnerships and collaborations. And these days, influencer marketing is the way to do just that.
In fact, 9 out of 10 marketers believe influencer marketing to be an effective tactic. That’s because it grants you access and exposure to a loyal audience that someone has already built. In turn, a single post they make about your brand can garner a ton of attention that would have taken more time and effort to achieve on your own.
The key to making this a successful campaign is to know what to look for in a social media influencer. For starters, you want someone who has an active, engaged audience of people you want to target. This way, you’ll know they’ll be interested in what your brand has to offer.
Of course, the influencer you work with will expect some sort of compensation for their efforts. If you’re trying to keep costs low, set a budget that’s within your means. Be upfront with what you can pay them. Another option could be to send them your product for free.
4. Attend Different Networking Events
If you want more people to know about your business, put yourself out there by attending networking events that will allow you to make new connections. Odds are, there are plenty of local events that you can attend without having to spend any money. Just do a quick Google search or talk to some of the other business owners in your area to see if they have recommendations.
Should you be unable to find any local networking events, you can always organize one of your own. Round up a few business owners and get their support in putting something together. You can easily plan a dinner night where everyone can come together and talk business. Those new relationships can lead to success in business as others begin to refer their customers to you.
Grow Your Business With Ease
Here at Boom Communications Group, we offer custom business growth, sales, and strategy services to help you get noticed online. Our team can assist with generating new ideas, enhancing your sales process, and so much more.
Contact us today to learn more about how we can help.