Online advertising is an effective and significant element of any successful digital marketing strategy. It’s important to identify top websites for advertising that yield good ROI to ensure you’re getting the most from your advertising dollars
With increasing internet penetration rates and continual growth in popularity of online platforms, digital advertising has become one of the most prominent advertising strategies. Statista expects nearly $566 billion in digital marketing spending in 2022. Today’s marketers must use the best websites for advertising to deliver custom messages that resonate with their target audience. Delivering the right message to the right people at the right time can attract prospects, drive traffic, and increase conversions, all while boosting your bottom line.
Keep reading to learn which five websites for advertising are most effective to help your newspaper printing and magazine printing business reach your goals while providing great ROI.
Key Takeaways
- Online advertising is an effective way to reach a targeted audience with meaningful information through channels on which they’re already spending their time.
- From global reach to convenient message delivery, online advertising provides numerous benefits to today’s marketers.
- Useful websites for advertising range from search browsers to social media platforms, all of which can help drive ROI for continued growth and success.
Why Is Online Advertising Important?
The typical person spends an average of nearly 7 hours per day online. To reach your audience where they’re spending their time, advertisers must engage in online advertising to get in front of the right people and generate brand awareness. Considering there are more than 1.5 billion websites vying for consumer attention, this is easier said than done. Targeted online advertising helps businesses set themselves apart from the competition and catch the eye of their consumers with custom messages that resonate.
Online advertising allows you to reach the right people through the right channels. From search engine marketing and email campaigns to social media ads and mobile promotions, online advertising provides numerous benefits, including:
- Worldwide reach
- Increased engagement
- Lowering the cost of doing business
- Quick and easy message delivery
With an effective online advertising strategy, you can grow distribution, page count and increase advertising revenue. Even more, you can generate a solid ROI that helps propel you toward continued growth and success.
5 Best Websites for Advertising
From web browsers to social media platforms, there are countless opportunities for businesses to promote their brand online. Here are the five best websites for advertising that you should include in your digital marketing strategy to ensure you’re earning the highest return on investment.
1. Google
Google is not only one of the most popular websites for advertising, but it’s also one of the most trusted. People are 63% more likely to click ads on Google than any other advertising website. Because so many people trust the information provided on this site, it’s a great way to get your business in front of a large audience. It’s also a great investment because the average ROI on Google Ads is 2:1, meaning you’ll make $2 for every $1 you spend. With several options for search and display paid advertising, you can scale your campaign and increase your ROI exponentially, depending on your goals and budget.
2. Bing
Similar to Google, Bing is a search engine site that offers a variety of paid advertising options. Its users, however, tend to be affluent people aged 35-54. If you’re trying to target a younger, tech-savvy demographic, Bing could be a great option for you. Also, Microsoft owns Bing. It owns Yahoo and AOL as well. When you advertise on Bing, users see your ad on all three sites. This expands your reach with minimal effort on your part, helping you maximize your advertising dollars.
Bing delivers a higher ROI than Google, partly because its CTR is higher and CPC is more affordable than Google. All of this means you spend less and earn more.
3. Facebook
Although people think of social media networks as a place for friends and family to connect and share photos, this is the very reason it’s a powerful tool for online advertising. When you post ads that resonate with your audience, it’s easy for them to share your information with their contacts. This allows you to cast a wider net in capturing more audience attention. Facebook also provides numerous opportunities for engagement. The more people interact with your ads, the more others see your company name.
Facebook is incredibly targetable. You can set particular parameters to ensure your message is reaching a very specific audience. It’s also affordable, and by setting your maximum spend, you can scale your Facebook ad campaign to meet your budget and still yield positive results.
The following video provides helpful tips on how to maximize Facebook ads in 2022:
4. YouTube
With more than 120 million daily users across the world consuming over a billion hours of video each day, YouTube is one of the most-used social channels and search engines in the world. Video is an extremely effective way to deliver your marketing message. It’s engaging, entertaining, and catches the attention of your audience. It also helps companies connect with their audience on a deeper, emotional level. People can put a face to your name and see firsthand product features and functions through video demonstrations. This helps boost consumer confidence and entices people to buy.
5. Amazon
The world’s largest retailer, Amazon ships nearly 1.6 million packages daily. Its audience is massive, so it’s a great site for online advertising. If you’re selling a physical product, Amazon is a great place to promote your business. You’ll reach a large pool of prospects and get your name in front of (potentially) hundreds of thousands of people a day. Your ads can appear as sponsored posts in general product searches, or you could appear on a specific product page.
Amazon ads are extremely affordable, with most CPC less than 35 cents. They also yield 20% higher ROI than most sites, making it a profitable option for your digital marketing strategy.
Create an Effective Digital Marketing Strategy
BOOM Communications provides clients with marketing and advertising solutions that set you apart from your competition and attract prospects. We can get your ads on the right websites to generate more traffic, increase lead generation, and secure higher conversions.
Contact BOOM Communications today to learn how we can help you develop an effective digital marketing strategy for ultimate success.