Thinking of Selling Your Business? Here’s What You Need to Know Owning a business takes time, resources, and knowledge. Unsurprisingly, selling your business is no different. With inflation, rising costs, and supply chain disruption, business sales are on the rise. In 2021, 8,647 business owners sold their companies, totaling 1,000 more than the previous year. […]
In today’s marketplace, social media can be an effective and powerful aspect of a successful digital marketing strategy. However, it can be tricky for small businesses to know how to begin on social media. The internet has changed the expectations of today’s consumers. People are less interested in quality products at low prices and are […]
How Smart Managers Can Set and Meet Sales Goals Working to set and meet sales goals can be tricky and even intimidating, especially for managers. In business, managers are often the ones who are responsible for hitting client and profit quotas. Not only are they mapping out sales strategies, but they’re also managing and motivating […]
Customer feedback can help you grow page count, distribution, and increase advertising revenue. That’s why it’s important to encourage customer reviews and ratings. When it comes to purchasing decisions, today’s consumers rely heavily on the experience of others. So building relationships with customers is an essential aspect of business success. By creating loyal customers who […]
How to Make Employees Goal-Oriented at Work Whether you want to grow page count, grow distribution, or increase advertising revenue, your business works to achieve certain objectives. If you can learn to make employees goal-oriented in their duties, you’ll increase your success rate exponentially. To understand what your business is working toward and whether you’re […]
While healthy competition is important to a well-functioning marketplace, price undercutters and copycats in business create an unfair market advantage. Predatory pricing and copying the ideas of others creates an imbalanced monopolization of industry. Every company wants to attract customers and beat out the competition. Some businesses do this by offering similar products at much […]
As more information becomes accessible online, print media reach continues to decline. Today’s marketers must find print media alternatives to drive traffic, grow distribution, and increase advertising revenue. Continued advancements in internet and mobile technology allow people to access important information from anywhere at any time. About 90% of adults get news online, resulting in […]
4 Low-Cost Ways to Increase Brand Awareness for SMBs No matter how good your business is, without generating brand awareness, you’re simply going to be invisible. And instead, your potential customers are going to overlook you, going straight for your competitors. However, it can be challenging for small and mid-sized businesses (SMBs) to get noticed […]
How to Sell Slow-Moving Merchandise If you operate a small or medium-sized business that sells physical products, there’s one common challenge that you’ve probably encountered far too often. And that problem is figuring out how to sell slow-moving merchandise. It can be frustrating to see a certain product sitting on the shelf, left untouched and […]
Consumer needs, demands, and expectations are constantly evolving. To attract new customers and stand apart from the competition, today’s marketers have to think outside the box. Experiential marketing is an effective way to connect with users and build brand recognition. Although traditional and digital marketing strategies can be highly effective, there is something impactful about […]