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Author: Jeff Baker

Jeff Baker is a revenue strategist with over three decades of experience working with small and mid-sized businesses, particularly publishers and audience driven organizations. He is the founder of Boom Communications Group and Working Napkin. Jeff’s work is grounded in a simple belief, small and mid-size businesses must stop commodity thinking and turn audience access into sustainable customer value.
August 25, 2021June 29, 2022Revenue Generation

The Ultimate Guide to Advertising on Social Media

Meta Description: Want to build your business’s revenue? Advertise on social media following this ultimate guide to the most popular social media […]

August 23, 2021July 4, 2022Sales Pipeline

The Step-by-Step Guide to Ad Sales Prospecting

Ad sales prospecting is the process of narrowing down a list of leads to determine which ones you can turn into paying […]

August 17, 2021June 29, 2022Product/Service Differentiation

What’s Your USP? The Complete Guide to Product Differentiation

Why should a customer buy from you instead of a competitor? What makes your product or service better or different from that […]

August 16, 2021July 4, 2022Customer Success

The Complete Guide to Understanding Customer Needs

To be successful in business, you have to understand your customers’ needs and effectively meet those needs. Doing this requires that you […]

August 11, 2021June 28, 2022Business Challenges

10 Tips on Tax Saving for Small Business

Owning your own business has its pros and cons. On the plus side, you’re your own boss and you can work when […]

August 10, 2021August 16, 2021Business Challenges

A Guide to Hiring the Smartest Media Salespeople Ever

Identifying and hiring the smartest media salespeople can be crucial to growing any business.  However, finding those employees is often easier said […]

August 4, 2021June 29, 2022Customer Success

Want To Attract More Customers?

Is one of your most challenging hurdles attracting enough of the right advertiser clients to your publication? Real customers have problems they […]

July 29, 2021June 29, 2022Business Challenges

The Importance of Creativity and Innovation in Business

Creativity fuels innovation. One is a thought process, the other an action. To continue thriving in your business today and into the […]

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Categories

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