How to Create a Value Proposition for Your Product
Your value proposition could be the deciding factor between someone purchasing from you or a competitor. To help you position your products […]
Author: Jeff Baker
Jeff Baker is a revenue strategist with over three decades of experience working with small and mid-sized businesses, particularly publishers and audience driven organizations. He is the founder of Boom Communications Group and Working Napkin. Jeff’s work is grounded in a simple belief, small and mid-size businesses must stop commodity thinking and turn audience access into sustainable customer value.
How to Deliver a Personalized Experience to Every Customer
Today’s modern customer expects a personalized experience when interacting with your brand. In an era of endless digital advertisements and generic social […]
5 Ways to Help Your Customers Survive and Thrive in 2021
Last year was far from an easy ride, primarily because of COVID-19 – then along came 2021. With vaccines rolling out at […]
7 Steps to Make You a Pro at Closing Sales
Hearing “no, I’m not interested” is all too common in the sales industry. The average conversion rate of leads to customers is between 2%-10%, […]
Six Modern Marketing Ideas for Niche Printing Business Growth
Six Modern Marketing Ideas for Niche Printing Business Growth In the niche printing business, finding new ways to market and grow can […]
How to Increase Advertiser Spend on Your Media
How to Increase Advertiser Spend on Your Media If generating revenue through ad buys is an important part of your business model, […]
5 Things That Create Value for Customers
Businesses that create value for customers set themselves apart from the competition and build customer loyalty. This helps to grow distribution, increase […]
How to Develop Business Credit in the Long Term
As the owner of a small or medium-sized business, you probably have a lot on your plate. However, no matter how busy […]
What are Leads and How Do You Qualify Them?
Did you know that around 96% of website visitors are not prepared to buy? However, they may be willing to keep your […]
A Guide to Understanding Consumer Behavior
The Definitive Guide to Understanding Consumer Behavior in Your Industry Consumers spend money every day. Whether it is grabbing their morning coffee, […]