Your value proposition could be the deciding factor between someone purchasing from you or a competitor. To help you position your products as the best choice, this blog post will teach you how to create a value proposition that has relevance, value, and a differentiating factor. When visitors come to your website, they express potential […]
Today’s modern customer expects a personalized experience when interacting with your brand. In an era of endless digital advertisements and generic social media callouts, highly personalized customer experiences allow you to differentiate your business and gain a competitive advantage against other advertising businesses. With 87% of business executives believing customer experience is a top growth […]
Last year was far from an easy ride, primarily because of COVID-19 – then along came 2021. With vaccines rolling out at the beginning of the year, many people already reentered society. However, businesses have forever changed their structures and business models. So, how can you help customers survive in 2021? Here are five critical […]
Hearing “no, I’m not interested” is all too common in the sales industry. The average conversion rate of leads to customers is between 2%-10%, depending on your industry. That means for every ten people you contact, hoping to close sales, only one will make a purchase. Because of this statistic, over 67% of sales reps end up missing their […]
Six Modern Marketing Ideas for Niche Printing Business Growth In the niche printing business, finding new ways to market and grow can be difficult. Competition has never been greater, with more people relying on digital content mediums for consuming information. However, niche printing will always have a place because of its permanence within loyal communities […]
How to Increase Advertiser Spend on Your Media If generating revenue through ad buys is an important part of your business model, you need to find ways to increase advertiser spend. Fortunately, after the advertising decline in 2020, there is going to be a big boom in 2021. According to Magna, a media investment and […]
Businesses that create value for customers set themselves apart from the competition and build customer loyalty. This helps to grow distribution, increase advertising revenue, and grow page count. Retaining your current audience also saves money. After all, it costs six to seven times more to attract a new customer than it does to retain your […]
As the owner of a small or medium-sized business, you probably have a lot on your plate. However, no matter how busy you may be, you should prioritize researching how to establish and develop business credit. The earlier you do this, the better off you and your business will be in the long term. That […]
Did you know that around 96% of website visitors are not prepared to buy? However, they may be willing to keep your brand in mind by giving you their contact information in exchange for something valuable. Queue lead generation and qualification. If your publication struggles with generating and qualifying leads, you are not alone. But […]
The Definitive Guide to Understanding Consumer Behavior in Your Industry Consumers spend money every day. Whether it is grabbing their morning coffee, filling up their car’s gas tanks, or picking up weekly groceries, they are always buying something. Many of these purchases have become second nature, and better understanding this consumer behavior can help marketers […]