How to Stand Out from Your Competition
What makes a customer choose one brand over another, and how can you stand out from your competition? For example, both McDonald’s […]
Author: Jeff Baker
Jeff Baker is a revenue strategist with over three decades of experience working with small and mid-sized businesses, particularly publishers and audience driven organizations. He is the founder of Boom Communications Group and Working Napkin. Jeff’s work is grounded in a simple belief, small and mid-size businesses must stop commodity thinking and turn audience access into sustainable customer value.
20 Power Words in Sales That Work Like Magic
A single word has the power to stimulate the brain both positively and negatively – and change how people view the world around them. […]
Media Ad Pricing: Your All-In-One Guide to Pricing Ad Slots
With audiences immersed in so many different media types, how can advertisers reach the most people most cost-effectively? This guide will examine […]
Why Email Marketing for Small Businesses Is Your Best Friend
Why Email Marketing for Small Businesses Is Your Best Friend Email marketing for small businesses is one of the best ways you […]
Guerrilla Marketing for Small Business: How to Reinvent Your Advertising Strategy
The average person sees between 6,000 and 10,000 ads every single day. We can thank the internet for such an extreme bombardment, […]
The Calm Manager’s Guide to Dealing with Angry Customers
The Calm Manager’s Guide to Dealing with Angry Customers While your business aims to please every customer every time, something is going […]
How to Give Long-Term Business Vision to Your Organization
Short-term and long-term goals power the momentum and success of every organization. After all, people who set actionable tasks for their goals […]
What are In-Market Shoppers and How Do You Target Them?
Do you have issues reaching lower funnel lead opportunities? While the core of your marketing mission is to deliver personalized and relevant […]
What is OOH Advertising and How Can You Use It Best?
Out-of-home advertising (OOH advertising) is marketing to people throughout the day outside of their homes. The average person spends 70% of their waking […]
5 Advantages of Newspaper Advertising in 2021
Print consumption will most likely never be the same. For many publications that have not digitally transformed, they risk disappearing from their […]