What makes a customer choose one brand over another, and how can you stand out from your competition? For example, both McDonald’s and Burger King serve burgers and fries, yet McDonald’s is worth $130.4 billion while Burger King is just $7.1 billion. Learn the secret to success for businesses like McDonald’s and other international hits faced with […]
A single word has the power to stimulate the brain both positively and negatively – and change how people view the world around them. That’s why power words in sales are one of your most effective techniques for attracting viewers, converting leads, and creating loyal customers. We will define what power words are and explore some of […]
With audiences immersed in so many different media types, how can advertisers reach the most people most cost-effectively? This guide will examine various types of media, including the pros, cons, and average costs of media ad pricing so marketers can understand the options available to them. We’ll explore: Video (television, YouTube, online videos) Audio (radio, […]
Why Email Marketing for Small Businesses Is Your Best Friend Email marketing for small businesses is one of the best ways you can stay connected to your customers. This marketing strategy can be crucial to your success and can help grow your business. If you are looking for an effective way to spend your limited […]
The average person sees between 6,000 and 10,000 ads every single day. We can thank the internet for such an extreme bombardment, but the real question small business owners want to know is, “How can I make my business stand out from that competition?” The good news is guerrilla marketing for small business might be […]
The Calm Manager’s Guide to Dealing with Angry Customers While your business aims to please every customer every time, something is going to go wrong eventually, and you will get some unhappy customers. But you can deal with angry customers in a way that will help you improve your business and improve your customer relationships. […]
Short-term and long-term goals power the momentum and success of every organization. After all, people who set actionable tasks for their goals and give weekly progress reports generally achieve 40% more than those who don’t. However, by focusing on daily objectives, it’s easy to lose sight of the overall plan for your organization’s future. Let’s […]
Do you have issues reaching lower funnel lead opportunities? While the core of your marketing mission is to deliver personalized and relevant campaigns to your audience, knowing when a lead will convert is a common issue. With Google’s feature for search engines enabling you to reach in-market shopper audiences, you can get closer to that […]
Out-of-home advertising (OOH advertising) is marketing to people throughout the day outside of their homes. The average person spends 70% of their waking hours out of their homes. In comparison, people spend just over six hours a day on the internet on average. So, while online advertising is growing in popularity, OOH marketing is still very impactful for reaching […]
Print consumption will most likely never be the same. For many publications that have not digitally transformed, they risk disappearing from their audience’s fingertips altogether. Despite the struggles of cultivating print readership, there are still several advantages of newspaper advertising that publications can benefit from to promote business growth. Due to the rise of social […]