The Small Business’s Guide to Getting Started on Social Media
In today’s marketplace, social media can be an effective and powerful aspect of a successful digital marketing strategy. However, it can be […]
Author: Jeff Baker
Jeff Baker is a revenue strategist with over three decades of experience working with small and mid-sized businesses, particularly publishers and audience driven organizations. He is the founder of Boom Communications Group and Working Napkin. Jeff’s work is grounded in a simple belief, small and mid-size businesses must stop commodity thinking and turn audience access into sustainable customer value.
How Smart Managers Can Set and Meet Sales Goals
How Smart Managers Can Set and Meet Sales Goals Working to set and meet sales goals can be tricky and even intimidating, […]
Media Placement: Show Your Ads Where People Are Looking
Media Placement: Show Your Ads Where People Are Looking When you invest in paid media placement, you want to ensure your investment […]
How to Boost Retail Sales Year-Round
How to Boost Retail Sales Year-Round With seasonal sales, a specific and timely need drives people. But how do you boost retail […]
How to Encourage Customer Reviews and Ratings
Customer feedback can help you grow page count, distribution, and increase advertising revenue. That’s why it’s important to encourage customer reviews and […]
How to Make Employees Goal-Oriented
How to Make Employees Goal-Oriented at Work Whether you want to grow page count, grow distribution, or increase advertising revenue, your business […]
What is TTL Marketing and What Can it Do for You?
What Is TTL Marketing and What Can it Do for You? In the business world, the primary mission is always to get […]
How to Deal with Price Undercutters and Copycats in Business
While healthy competition is important to a well-functioning marketplace, price undercutters and copycats in business create an unfair market advantage. Predatory pricing […]
What is TTL Marketing and What Can it Do for You?
What Is TTL Marketing and What Can it Do for You? In the business world, the primary mission is always to get […]
Print Media Alternatives to Combat Declining Reach
As more information becomes accessible online, print media reach continues to decline. Today’s marketers must find print media alternatives to drive traffic, […]