In today’s marketplace, social media can be an effective and powerful aspect of a successful digital marketing strategy. However, it can be tricky for small businesses to know how to begin on social media. The internet has changed the expectations of today’s consumers. People are less interested in quality products at low prices and are […]
How Smart Managers Can Set and Meet Sales Goals Working to set and meet sales goals can be tricky and even intimidating, especially for managers. In business, managers are often the ones who are responsible for hitting client and profit quotas. Not only are they mapping out sales strategies, but they’re also managing and motivating […]
Media Placement: Show Your Ads Where People Are Looking When you invest in paid media placement, you want to ensure your investment pays off through a high return. However, finding the right place to display your sponsored content isn’t easy in a market with dozens of advertising channels and challenges like ad blockers. Which channel […]
How to Boost Retail Sales Year-Round With seasonal sales, a specific and timely need drives people. But how do you boost retail sales for the rest of the year? Today’s consumers are more discerning than ever before. Thanks to the advent of the internet, shoppers can conduct searches to find the solution that best meets […]
Customer feedback can help you grow page count, distribution, and increase advertising revenue. That’s why it’s important to encourage customer reviews and ratings. When it comes to purchasing decisions, today’s consumers rely heavily on the experience of others. So building relationships with customers is an essential aspect of business success. By creating loyal customers who […]
How to Make Employees Goal-Oriented at Work Whether you want to grow page count, grow distribution, or increase advertising revenue, your business works to achieve certain objectives. If you can learn to make employees goal-oriented in their duties, you’ll increase your success rate exponentially. To understand what your business is working toward and whether you’re […]
What Is TTL Marketing and What Can it Do for You? In the business world, the primary mission is always to get in front of your target customer and generate conversions. But when you’re up against so much competition, that’s often easier said than done. That’s why you need to find ways to stand out […]
While healthy competition is important to a well-functioning marketplace, price undercutters and copycats in business create an unfair market advantage. Predatory pricing and copying the ideas of others creates an imbalanced monopolization of industry. Every company wants to attract customers and beat out the competition. Some businesses do this by offering similar products at much […]
What Is TTL Marketing and What Can it Do for You? In the business world, the primary mission is always to get in front of your target customer and generate conversions. But when you’re up against so much competition, that’s often easier said than done. That’s why you need to find ways to stand out […]
As more information becomes accessible online, print media reach continues to decline. Today’s marketers must find print media alternatives to drive traffic, grow distribution, and increase advertising revenue. Continued advancements in internet and mobile technology allow people to access important information from anywhere at any time. About 90% of adults get news online, resulting in […]