Author name: Jeff Baker

Jeff Baker is a revenue strategist with over three decades of experience working with small and mid-sized businesses, particularly publishers and audience driven organizations. He is the founder of Boom Communications Group and Working Napkin. Jeff’s work is grounded in a simple belief, small and mid-size businesses must stop commodity thinking and turn audience access into sustainable customer value.

Revenue Generation

The Best Electrical Trade Shows Happening in 2023

Revenue Generation / Jeff Baker

The electrical industry includes a vast array of professions like electricians, manufacturers, and contractors, in addition to the businesses that […]

How to Increase Sales for Small Business: 5 Tips

Sales Pipeline / Jeff Baker

How to Increase Sales for Small Business: 5 Tips Sales growth is crucial for any business that wants to succeed.

Business Challenges

Traditional Marketing vs. Digital Marketing: What Wins?

Business Challenges / Jeff Baker

Everywhere they turn, today’s consumers receive countless marketing messages. When it comes to traditional marketing vs. digital marketing, what helps

Revenue Generation

3 Traditional Marketing Tactics that Boost ROI

Revenue Generation / Jeff Baker

Businesses must invest in an effective and powerful marketing strategy to stand out in today’s crowded marketplace. That strategy should

Customer Success

How to Get More Google Reviews for Your Business

Customer Success / Jeff Baker

In today’s crowded marketplace, businesses need to find creative ways to stand out in a sea of competitors. You can

Business Challenges

Small Business Leadership: How Business Owners Can Be Effective Leaders

Business Challenges / Jeff Baker

Small business owners play a vital role in the success of their companies. More than just managing overall operations, owners

Business Challenges

How to Set a Marketing Budget for Small Business

Business Challenges / Jeff Baker

Marketing is critical for the overall success of any business. To effectively reach your goals while maintaining financial health and

Is a Sales Funnel Necessary for Your Service Business?

Sales Pipeline / Jeff Baker

Are sales funnels necessary for service businesses? This may seem like a silly question, but if you’re struggling to generate

Business Challenges

How to Create and Optimize Your Google Business Profile

Business Challenges / Jeff Baker

Google has made it incredibly easy for you to create a business profile for your business. With a Google Business

Revenue Generation

5 Ways to Increase Foot Traffic in a Small Business

Revenue Generation / Jeff Baker

Increasing foot traffic is a challenge that most businesses face. While many consumers are turning to online shopping, there are