How to Increase Sales for Small Business: 5 Tips
Sales growth is crucial for any business that wants to succeed. That’s why it’s important to learn how to increase sales for small business.
The concept seems obvious. To grow as a company, you need to grow in revenue, and that means more sales. You could increase advertising revenue or grow page count, or even grow distribution. But how does your small business actually accomplish that goal?
Only 50% of small businesses will last longer than five years. To ensure you’re building a company that will survive the test of time, you need to start planning now how to grow brand awareness, drive traffic to your website, and increase sales for long-term success.
Keep reading to learn small business sales tips to stand out from your competition, gain higher visibility, and how to increase sales for small business.
Key Takeaways
- To increase conversions and generate more revenue, small businesses need to increase brand awareness, build customer loyalty, and deliver the right solutions to the right people.
- Keeping the customer front of mind through user experience, valuable content, and a clear and simplified purchase process can help drive sales.
- Social media is a highly effective marketing tool to help shape your sales approach.
5 Unfailing Tips for How to Increase Sales for Small Business
An effective sales strategy doesn’t have to be overly complex or break your advertising budget to be successful. When it comes to increasing conversion rates and generating more revenue, it really comes down to increasing brand awareness, building customer loyalty, and delivering the right solutions to the right people. Here are five small business sales tips to boost your bottom line.
1. Deliver Quality Content
The majority of today’s consumers are shopping online for the answers to their problems. In fact, 93% of online experiences start with a search engine. That’s why a strong content marketing strategy is important to your success.
Delivering quality content that addresses your audience’s unique needs and provides valuable resources helps to increase sales by:
- Providing material for search engines: The more content search engines have to scan and align with their users’ queries, the higher SERPs you’ll earn and the more visibility you’ll get.
- Offering a service to your readers: This earns their trust and increases the likelihood that they’ll share your material with their contacts, thus growing your reach exponentially.
- Linking to industry experts and reputable websites: You’ll build credibility and position your company as a thought leader and expert in your field.
All of this helps to build customer loyalty and grant people the confidence they need to purchase from your company.
The following video provides further insight into the importance of creating quality content and how it impacts the success of your business:
2. Provide a Positive User Experience
Today’s consumers want more than quality products at affordable rates. They want a positive experience that’s tailored to their particular needs, concerns, and preferences. Learn who your target audience is and their pain points. Identify ways you can alleviate their frustrations and cater to their demands.
A whopping 73% of people say the customer experience significantly impacts their purchase decision. Going above and beyond to create a smooth and seamless customer journey can be the difference between a consumer choosing you over your competitor.
What’s more, a positive user experience can leave a lasting impression that results in customer loyalty and customer retention. This is valuable because 65% of your sales come from existing customers. If you can get people to rave about your business, they’ll become your brand ambassadors and market your company for you. This helps in lowering the cost of doing business, as you won’t need to invest as much in advertising while still boosting sales.
3. Simplify the Purchase Process
On average, nearly 70% of shoppers will abandon their cart before making a purchase. While there are several factors that cause this, one of them is that the purchase process was too lengthy and complex.
When it comes to online purchases, people want to get in, get out, and get on with their day. Consumers who visit your website need direction. Lead them with clearly marked tabs that show them their next steps. When they’re ready to checkout, don’t ask them to fill out an in-depth form that requires too many details.
Alt Text: Of all the reasons customers abandon their cart, 59% are due to frustrating and complex experiences.
It’s also wise to offer multiple payment method options. While credit card is most common, some people like to pay with digital e-wallet apps or accounts like PayPal or Venmo. By providing several opportunities for them to pay, you increase the likelihood that they’ll complete their purchase. When people are already in the mindset to buy, simply removing obstacles and frustrations can help get them across the finish line in the sales funnel.
4. Use Clear CTAs
One way to simplify the purchase process is to use clear calls-to-action (CTAs) that take people step by step through the customer journey. This reduces fruitless and annoying search time and increases conversion rates. These bits of text in banner or button form give website visitors an explicit instruction. “Buy Now” and “Click here for more information” offer guidance and remove any question about how the consumer can achieve their goal.
CTAs should be big and bold. They must stand out on the web page so they’re not only easy to find, but compelling to click on. Your CTAs can help increase sales, minimize frustrations, and help deliver a better user experience that keeps people coming back for more purchases.
5. Use Social Media
More than 4.5 billion people worldwide use social media. More than a way to connect with friends and family, these platforms are an effective marketing tool to drive sales. Information is easily shareable, so your posts and announcements can gain greater reach and achieve higher visibility. Messages on social media are also highly targetable, so you can deliver a custom message to a unique subset of people for maximum impact.
Social media chat threads and forums are also a great way to learn more about your target market. See candid feedback about your business and that of your competitors. Find areas for improvement and existing needs that you could fill. Use this information for product innovation as well as content marketing campaigns that resonate and draw people to your business. Get started on social media to boost sales and generate more revenue for your small business.
Build an Effective Sales Strategy
Boom Communications is an advertising and marketing firm that helps small businesses involved with newspaper printing and magazine printing services create a marketing strategy that drives success for their business.
Contact Boom Communications today to learn more ways to increase sales and generate revenue for continued growth.