How to Get More Google Reviews for Your Business

In today’s crowded marketplace, businesses need to find creative ways to stand out in a sea of competitors. You can increase brand awareness and drive more traffic to your website when you learn how to get more Google reviews for your business.

Every day, Google receives more than 4.2 billion searches a day. It’s the leading source for consumers to find possible solutions to their problems. Beyond search listings and product information, Google provides user reviews to give shoppers a firsthand experience of a product or service. Today, 49% of people trust consumer reviews as much as personal recommendations from family or friends. With an influx of online shopping, where consumers aren’t able to see or try a product before buying, shoppers rely on the feedback of others to help them make their purchase decisions.

Keep reading to learn how to get Google reviews for your business and maximize this tool to grow page count, increase advertising revenue, and grow distribution.

Key Takeaways

• Google reviews are firsthand accounts of personal experiences your shoppers have had with your brand.
• From strengthening your online reputation and building trust to boosting local SEO and increasing conversions, Google reviews benefit your business in several ways.
• You can get more Google reviews by verifying your Google My Business listing, simplifying the review process, and simply asking for feedback.

What Are Google Reviews and Why Are They Important?

Google reviews are consumer feedback your shoppers have left on your Google My Business profile to give an account of their experience with your business. When people find your company on the world’s leading search engine, they’ll see what others have said about their encounter with your brand. Because these are unpaid responses, Google reviews give credibility to your company and help influence purchase decisions. Google reviews rely on social proof and transparency to vouch for your business.

Reviews are important to your bottom line because people are willing to spend 31% more with a business with great reviews. When you learn how to get Google reviews, you help your business by:

• Strengthening your reputation: When people read that others are having a positive experience with your company, they see you as a company that delivers a positive user experience and values customer satisfaction.
• Building trust with your audience: The more positive reviews prospective customers read about your business, the more they’ll believe in your ability to live up to your promises and deliver quality products and services.
• Boosting local SEO: Search engines want to recommend websites that provide users with useful, relevant information. The more positive Google reviews associated with your brand, the more value your site appears to have, thus earning you higher search engine ranking placement and greater visibility.
• Driving conversion rates: With higher visibility, more people are likely to visit your website to check out your possible solutions. Once there, you have the chance to guide them through the sales funnel and close the sale.

When consumers leave Google reviews, they help to instill confidence in your brand and attract new customers to your business. If you leverage these reviews to strengthen relationships with your customers, you can even build brand ambassadors who will promote your business for you. Having thrilled customers talking up your brand saves you some marketing dollars and helps in lowering the cost of doing business. When it comes to growth and success, learning how to get more Google reviews can be a powerful tool in your business development strategy.

3 Ways to Get More Google Reviews

Google reviews play a big role in brand awareness and customer acquisition. If you’re looking for unique ways to grow small newspaper revenue, consider applying these three ways to get more Google reviews for your business.

1. Verify Your GMB Listing

Your Google business listing is key to driving people to your business. That’s why you need to be sure to optimize your listing and make it as complete and thorough as possible. Update your information to include the current:

• Name of your magazine printing or newspaper printing business
• Business hours
• Website
• Address
• Phone number

You can also include photos of your location (if applicable). You’ll need to verify your listing, so your business details appear in Google searches and maps. This information helps people find your company, drives traffic to your business, and helps generate leads. It also helps customers find your listing more easily so they can leave reviews that contribute to your growth and success.

2. Make it Easy for Customers

People are more likely to leave customer reviews when the process is simple. Consider adding a link to Google Reviews on your company website. Not only will this allow users to quickly and easily leave their feedback, but it will also keep visitors on your site longer. Having visitors stay onsite longer increases the chances they’ll convert and helps improve your SEO. When people click on the Google Reviews button, they fill out the text field, upload any photos, and submit.

Surveys are another effective way to gather customer feedback. Unfortunately, most surveys are limiting because customers can only complete the provided fields in the survey template. Add a Google Reviews link to the bottom of the surveys you send your customers to allow them to leave more detailed responses.

3. Ask for Reviews

Sometimes the best way to get more reviews is to simply ask for them. The following video explains in detail why you should ask every customer for a review:

If you have a brick-and-mortar location where you interact with customers face-to-face, ask them to go online and leave their feedback before they leave your building. Create an email campaign that automatically contacts people after making a purchase or at a point in their customer journey. Post on social media and ask people to leave their reviews on your Google My Business profile.

If it helps, you can incentivize these asks as well. Offer a discount or access to downloadable content available only to people who leave their honest feedback. Remember, don’t offer rewards for positive reviews (this could be considered bribery and is not favored in any industry). Provide value for any feedback. After all, even negative reviews give you an opportunity to improve and show your customer base how you handle criticism.

Get More Google Reviews

BOOM Communications delivers advertising and marketing solutions that help businesses offering newspaper printing services and magazine printing services reach their goals.

Contact BOOM Communications today to learn how we can help you get more Google reviews for ongoing success.