Sometimes, you need to go big to get results in marketing. Whether you’re a new publisher or looking to grow your reach to a broader audience, utilizing above the line (ATL) marketing can help you make a significant business impact. While below the line (BTL) marketing is typically more personalized, ATL marketing allows you to […]
While most products are in consistent demand all year long, seasonal products are driven by weather, holidays, or other events that happen at certain points throughout the year. This fluctuation means that when you sell seasonal products in high demand, sales are successful. But how do they fare during the rest of the year? Seasonal […]
Many businesses have made digital marketing a top priority in the current digital era to reach new prospects and communicate with existing customers. While tactics like email, social media, and pay-per-click advertising are effective ways of acquiring your audiences, the ability to build relationships through face to face marketing helps increase sales and improve overall […]
With a loss of revenue and readership coupled with the digital age, newspapers have experienced a steady decline through the past 20 years. Despite the decline, advertising in local publications can increase your brand footprint in hyper-local scenarios where you need to reach a niche audience. In this article, you’ll discover why advertising in local […]
Whether you’re measuring digital or print ads, ensuring you have the proper tracking in place needs to be your first step before launching a new campaign. While platforms like Google Analytics make it much easier to measure digital performance, you can still track print ads using various techniques that give you insight into your return […]
What makes a customer choose one brand over another, and how can you stand out from your competition? For example, both McDonald’s and Burger King serve burgers and fries, yet McDonald’s is worth $130.4 billion while Burger King is just $7.1 billion. Learn the secret to success for businesses like McDonald’s and other international hits faced with […]
A single word has the power to stimulate the brain both positively and negatively – and change how people view the world around them. That’s why power words in sales are one of your most effective techniques for attracting viewers, converting leads, and creating loyal customers. We will define what power words are and explore some of […]
Why Email Marketing for Small Businesses Is Your Best Friend Email marketing for small businesses is one of the best ways you can stay connected to your customers. This marketing strategy can be crucial to your success and can help grow your business. If you are looking for an effective way to spend your limited […]
Out-of-home advertising (OOH advertising) is marketing to people throughout the day outside of their homes. The average person spends 70% of their waking hours out of their homes. In comparison, people spend just over six hours a day on the internet on average. So, while online advertising is growing in popularity, OOH marketing is still very impactful for reaching […]
Print consumption will most likely never be the same. For many publications that have not digitally transformed, they risk disappearing from their audience’s fingertips altogether. Despite the struggles of cultivating print readership, there are still several advantages of newspaper advertising that publications can benefit from to promote business growth. Due to the rise of social […]