Events are a prime opportunity to promote your business and services, learn about the latest industry trends, and connect with peers to grow and socialize. Post-pandemic event planning involves new challenges as people begin to return to in-person events after Covid. Between stay-at-home mandates and social distancing concerns, the event industry lost more than $30 […]
Digital marketing allows small businesses to connect with their consumers on multiple levels and develop lasting relationships for sustainable growth. Every digital marketing strategy should include Google Ads for small business. Google is the leading search engine for today’s online shoppers. Google currently owns 92% of the global search market share. When people look for […]
While many factors contribute to your business’s success, in the end, success depends on how well your business performs financially. Knowing how to manage your cash flow will ensure you get more money into your business than you are spending. Then, your business can grow instead of stagnating or— even worse— go bankrupt. We explore […]
Efficiency and productivity are crucial to success. Learn the drawbacks and benefits of outsourcing to determine whether it’s a viable option for your business. Every business has core tasks that must be completed to operate successfully. Many publications achieve this goal by taking advantage of the benefits of outsourcing their core tasks to third-party providers. […]
Although most companies focus on multiple goals like innovation, product development, and customer loyalty, the true purpose of any business is to be a money-making machine. Revenue generation is key to a company’s success because higher revenue solves problems for the business industry. The reason that 82% of failing businesses are declining is due to […]
With audiences immersed in so many different media types, how can advertisers reach the most people most cost-effectively? This guide will examine various types of media, including the pros, cons, and average costs of media ad pricing so marketers can understand the options available to them. We’ll explore: Video (television, YouTube, online videos) Audio (radio, […]
Short-term and long-term goals power the momentum and success of every organization. After all, people who set actionable tasks for their goals and give weekly progress reports generally achieve 40% more than those who don’t. However, by focusing on daily objectives, it’s easy to lose sight of the overall plan for your organization’s future. Let’s […]
Last year was far from an easy ride, primarily because of COVID-19 – then along came 2021. With vaccines rolling out at the beginning of the year, many people already reentered society. However, businesses have forever changed their structures and business models. So, how can you help customers survive in 2021? Here are five critical […]
As the owner of a small or medium-sized business, you probably have a lot on your plate. However, no matter how busy you may be, you should prioritize researching how to establish and develop business credit. The earlier you do this, the better off you and your business will be in the long term. That […]
The Definitive Guide to Understanding Consumer Behavior in Your Industry Consumers spend money every day. Whether it is grabbing their morning coffee, filling up their car’s gas tanks, or picking up weekly groceries, they are always buying something. Many of these purchases have become second nature, and better understanding this consumer behavior can help marketers […]