The Drawbacks and Benefits of Outsourcing Your Core Tasks
Efficiency and productivity are crucial to success. Learn the drawbacks and benefits of outsourcing to determine whether it’s a viable option for […]
Author: Jeff Baker
Jeff Baker is a revenue strategist with over three decades of experience working with small and mid-sized businesses, particularly publishers and audience driven organizations. He is the founder of Boom Communications Group and Working Napkin. Jeff’s work is grounded in a simple belief, small and mid-size businesses must stop commodity thinking and turn audience access into sustainable customer value.
Key Revenue Drivers: Being Different Makes all the Difference
Key Revenue Drivers: Being Different Makes All the Difference Revenue growth is a major goal of any business. Having that goal is […]
4 Above The Line (ATL) Marketing Ideas to Boost Your Reach
Sometimes, you need to go big to get results in marketing. Whether you’re a new publisher or looking to grow your reach […]
The A to Z Guide to Local Healthcare Marketing
The healthcare industry is in a state of constant evolution. Staying one step ahead of the competition is no easy task, especially […]
How Higher Revenue Solves Problems for Your Business
Although most companies focus on multiple goals like innovation, product development, and customer loyalty, the true purpose of any business is to […]
Create a Year-Round Product Life Cycle to Sell Seasonal Products
While most products are in consistent demand all year long, seasonal products are driven by weather, holidays, or other events that happen […]
Why Face to Face Marketing is Your Best Bet for Direct Selling
Many businesses have made digital marketing a top priority in the current digital era to reach new prospects and communicate with existing […]
Why Businesses Should Advertise in Local Publications
With a loss of revenue and readership coupled with the digital age, newspapers have experienced a steady decline through the past 20 […]
7 Super Smart Ways to Track Print Ads
Whether you’re measuring digital or print ads, ensuring you have the proper tracking in place needs to be your first step before […]
5 Below the Line (BTL) Marketing Ideas to Boost Your Conversions
For marketers looking to reach a niche target audience, you may be wondering if above the line (ATL) or below the line […]