Efficiency and productivity are crucial to success. Learn the drawbacks and benefits of outsourcing to determine whether it’s a viable option for your business. Every business has core tasks that must be completed to operate successfully. Many publications achieve this goal by taking advantage of the benefits of outsourcing their core tasks to third-party providers. […]
Key Revenue Drivers: Being Different Makes All the Difference Revenue growth is a major goal of any business. Having that goal is easy but achieving it is more difficult. To reach your revenue goals, you need to understand your key revenue drivers and find ways to stand out from the competition. In today’s connected, online […]
Sometimes, you need to go big to get results in marketing. Whether you’re a new publisher or looking to grow your reach to a broader audience, utilizing above the line (ATL) marketing can help you make a significant business impact. While below the line (BTL) marketing is typically more personalized, ATL marketing allows you to […]
The healthcare industry is in a state of constant evolution. Staying one step ahead of the competition is no easy task, especially when competing against large hospital networks with seemingly bottomless ad budgets. However, patients are more interested in taking control of their healthcare, creating new opportunities for local healthcare marketing. This comprehensive guide will […]
Although most companies focus on multiple goals like innovation, product development, and customer loyalty, the true purpose of any business is to be a money-making machine. Revenue generation is key to a company’s success because higher revenue solves problems for the business industry. The reason that 82% of failing businesses are declining is due to […]
While most products are in consistent demand all year long, seasonal products are driven by weather, holidays, or other events that happen at certain points throughout the year. This fluctuation means that when you sell seasonal products in high demand, sales are successful. But how do they fare during the rest of the year? Seasonal […]
Many businesses have made digital marketing a top priority in the current digital era to reach new prospects and communicate with existing customers. While tactics like email, social media, and pay-per-click advertising are effective ways of acquiring your audiences, the ability to build relationships through face to face marketing helps increase sales and improve overall […]
With a loss of revenue and readership coupled with the digital age, newspapers have experienced a steady decline through the past 20 years. Despite the decline, advertising in local publications can increase your brand footprint in hyper-local scenarios where you need to reach a niche audience. In this article, you’ll discover why advertising in local […]
Whether you’re measuring digital or print ads, ensuring you have the proper tracking in place needs to be your first step before launching a new campaign. While platforms like Google Analytics make it much easier to measure digital performance, you can still track print ads using various techniques that give you insight into your return […]
For marketers looking to reach a niche target audience, you may be wondering if above the line (ATL) or below the line (BTL) marketing is better for your budget. While it ultimately depends on your business goals, it’s essential to have a holistic approach that follows your customer’s journey from the awareness, consideration, and purchase […]